2010 – The Year of the New Business Model

The Seminar Programme at the UK's only dedicated publishing event has a well-earned reputation for nailing the issues of the day on the nub – and this year it's more targeted, more accurate and more powerfully relevant than ever before. With publishing in a more intense state of flux than at any time since the invention of  printing itself –  arguably more intense than even that great moment – there has never been a greater need for a programme packed with visionaries, crammed with insightful analysis, and overflowing with practical solutions to the headaches of today, tomorrow and the next day. Don't miss the head to heads with Paul Keenan of Bauer and Nicholas Coleridge of Condé Nast; be sure to hear Tim Brooks of The Guardian and Stevie Spring of Future hammering out the Future of Publishing; and what about the Future of Print? There's much, much more. Mark it in your diary, come, enjoy, ponder; and go away refreshed and renewed. The Lord knows we need it.

The programme is split into three streams: Marketing, Distribution and Circulation; Print, Production and Design; and Publishing Management. Topics and speakers appear below, arranged in their streams. It's constantly being updated, so check back here regularly. I look forward to seeing you on 24 and 25 February.

Aidan Walker, Director, Publishing Expo Seminar Programme             

 CLICK FOR AN OVERVIEW BY DAY OF THE SEMINARS

Marketing, Distribution and Circulation Stream

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WEDNESDAY 24 FEBRUARY

Wed 10.30am   HOW TO GENERATE NEW SUBSCRIPTIONS
Words of well tried wisdom from an acknowledged industry expert.

SPEAKER: Alan Weaver, Alan Weaver Associates

Wed 11.30am   THE CHANGING WORLD OF CRM

Too much information, not enough knowledge?  Discover how Incisive Media have used new insight tools to really understand and influence online customer behaviour. Many publishers are looking at how new reporting tools can benefit the business, but struggling with data overload. Learn from this unique case study how joining up standalone tools such as Web Analytics, email reporting, and simplifying the insight output can make a real breakthrough in understanding customer behaviour. Single customer view is seen as a priority for many publishers today – learn from others' mistakes and get top tips on getting it right.

SPEAKERS: Sean Hayes, Database manager, Incisive Media; Reena Mistry, Adestra

Wed 12.30pm   INDEPENDENT PUBLISHER NETWORKS - FROM 155K TO 850K AT A STROKE
A group of independent local lifestyle publishers are putting together a collaborative network that initially enables them to command the immediate attention of national advertising agencies. Content and purchasing efficiencies will follow. Does it work, how does it work, and would it work for you?

SPEAKERS: Lucy Kane, MD, Time & Leisure Publishing; Ross Marshall & Sonia Edwards, Matrix Media; Fiona Hodges, Regional director, Media Edge CIA

Wed 1.30pm   MAPPING THE NEW CUSTOMER JOURNEY
Readers’ and subscribers’ relationships with their chosen publication – the ‘journey’ from idea to fulfilment – is being completely re-drawn. Publishers need to understand the new route.

SPEAKER: Peter Furtado, Sift Media. Chair: Aidan Walker,  Director of Seminar Programme, Publishing Expo

Wed 2.30pm   NEW AUDIENCE STRATEGIES
As publishers' understanding of the revenue and profit opportunities for digital and online publishing matures, their relationships with their audience (what used to be called readers) their own brands, and their own platforms undergo a severe overhaul.  Magazines with no print version can make proper money, but the business model is far from traditional.

SPEAKERS: Louise White, Marketing director, Incisive Media; Ross Sturley, Chartlane; Charlie Osmond, MD, Fresh Networks

Wed 3.30pm  CASE STUDY: OFFLINE SUCCESS IN AN ONLINE MARKET
Video and computer games could hardly be more web-oriented, but if it’s ‘bucking the trend’ you want you need look no further than the launch of United Games, a new print brand in a competitive sector that has more than halved in size since 2000, whilst UK videogame websites have seen significant growth. This session actually delivers practical ideas.

SPEAKERS: Andrew Mehta, United Games;  Steve Harris, founding editor, Electronic Gaming Monthly (via video link); James Gale, Papercut Publishing

THURSDAY 25 FEBRUARY

Thurs 10.30am  HOW TO MAXIMISE SUBSCRIPTION RENEWALS
Words of well tried wisdom from an acknowledged industry expert. 

SPEAKER: Alan Weaver, Alan Weaver Associates

Thurs 11.30am  DIGITAL MAGAZINES - UNLOCKING THE REVENUE
SNEAK PEEK - What makes a digital magazine a successful revenue generator for a publisher? What features cause readers and advertisers to reward publishers with engagement and revenue? This session presents the results from Josh Gordon's ground-breaking study on digital magazines, not due to be released in the US until 8 March. Publishing Expo attendees will get a first glance into what it takes to be successful.

SPEAKER: Marcus Grimm, Marketing Director, Nxtbook Media

Thurs 12.30pm  MARKETING VIA SOCIAL NETWORKS
If it ain’t Facebook, it’s Twitter, and if it ain’t Twitter it’s… what? How can publishers exploit social network sites, where are the ethical boundaries, and, given that most of us in publishing management are not avid users of these sites, how can we keep up?

SPEAKERS: Gideon Lichfield, Deputy Editor, The Economist online; Marc Campman, Webjam; Matt Rhodes, director of client services, Fresh Networks;  Claire Wilshaw, CCV Marketing Manager and Vintage Brand Manager, Random House

Thurs 1.30pm  THE BIG DEBATE: INNOVATIONS IN DISTRIBUTION
With the straightforward magazine distribution process under such price pressure, it is now little more than a ‘commodity proposition’. The hunt is on for ways that distributors can bring added value and a unique proposition to the table. What are the hot ideas, will they benefit publishers, and if so, how?

SPEAKERS: Graham Cooper, MD, Onepost; Ian Phillips, Market development manager, DHL; Chris Schulitz, Vice President, Pitney Bowes International Mail Services; Philip Holland, director, Air Business Group; Rebecca Wilson, Head of Audience Development, Incisive Media

Thurs 2.30pm  NEWSSTAND CIRCULATION PLANNING: SMALL IS – OR CAN BE – BEAUTIFUL
All you ever needed to know about the nitty gritty of getting your specialist publication on the newsstand most efficiently and effectively.

SPEAKERS: Hazel Isaacs, Business Development Director, COMAG; Heath Greenway, COMAG Specialist

Thurs 3.30pm  PERSONAL DATA - THE OXYGEN OF CIRCULATION MARKETING
Have you ever wondered how much each email address you collect is worth - to your business, or perhaps to the customer who might want to buy your precious data? Explore the issues of collection, management, and correct exploitation of this most valuable of assets with the industry expert.

SPEAKER: Jenny Moseley, Opt-4

Print, Production and Design Stream

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WEDNESDAY 24 FEBRUARY

Wed 11.00am   SHORTLIST TO STYLIST
The award-winning Shortlist's 'little sister', Stylist, was launched in the year of living dangerously for free weeklies – and this in a crowded women's market to boot. Discover whether the business model for the men's title worked in a different market, and very different market conditions.

SPEAKER: Karl Marsden, MD, Shortlist Media, Chair: Aidan Walker, Director of Seminar Programme, Publishing Expo

Wed 12.00pm   RICH CONTENT – IF IT ISN’T MOVING, IT ISN’T WORKING
Interactive and video – ‘rich content’ – is the buzzword of the age, especially now the industry is increasingly turning towards mobile. All you need to know about generating, managing and exploiting new forms of content.

SPEAKERS: Andy Tennant, Siemens; Philip Smith, Head of Digital Content, Haymarket Brand Media;  Jamal Dayes, Head of Digital, Ten Alps Creative; David King, MD, Ashdown Broadcasting

Wed 1.00pm   THE CLOUD AND WHAT IT MEANS FOR PUBLISHING
Amidst all the noise about e-zines, mobile devices, the iPad and iPhone apps, the 'Cloud' computing revolution is not getting the attention it deserves. Just as we are re-thinking the product, the process itself gets turned on its head. Discover how tomorrow's computing will change your business method today – and of course, how process and product converge in a continuously connected world. Phew! Print'n'paper, anyone?

SPEAKERS: Chris Gunter, MD, G3IT; Robert Elding, marketing director, Yudu; Søren Rehné, President, CCI Magazine

Wed 2.00pm   THE BIG DEBATE: JUST KEEP TAKING THE TABLETS
The new generation of digital readers, tablets and mobile content delivery devices (that’s a phone, to you and me) is creating almost as much passionate opinion as paid-for content. Sort the hip from the hype, the e-Readers from the iPads – here.

SPEAKERS: Dominic Jacquesson, Inkondeadtrees.com; Phil Wood, marketing director, Interead: Raul Suarez, MD, Zinio International; Paul Rayner, Publisher, MacUser

Wed 3.00pm   FUTUREPROOF!  THE 5 GOLDEN RULES TO SUCCESSFUL MULTI-CHANNEL CONTENT
Whatever disruptive technology emerges over the next decade there are simple key principles that will ensure success across new platforms and devices. The creative and editorial directors of Redwood, the world's biggest customer publishing agency, guide you through the unifying rules of creating successful content to work across print, digital, video, interactive and social media.

SPEAKERS: Paul Kurzeja, creative director, and Sara Cremer, editorial director, Redwood

Wed 4.00pm   WHAT NOW FOR PAPER? VERY GREEN, VERY SPECIAL
As the re-definition of content spreads in all sorts of digital directions, we are left re-assessing the value of paper in publishing. A merchant, a magazine printer and the keeper of environmental standards discuss the unique qualities that print and paper products will continue to have, and explain in depth the environmental protection issues.

SPEAKERS: Darren Coxon, Commercial director, Pensord; Danny Doogan, Group environment officer, Denmaur Independent Papers; Ross Bradshaw, director, PEFC UK. Chair: Andy Scott, Collins Scott

THURSDAY 25 FEBRUARY

Thurs 11.00am  HOW TO TENDER FOR PRINT
Secrets and tips on a successful print tender for both buyer and supplier. Advice, guidance, stories of past experiences and a matrix of examples in the area, all aimed to help buyers and small publishers.

SPEAKERS: Craig Young, Electric Word plc; Alice Beattie, Alice Beattie Consultancy, former manufacturing director, NatMags; James Povey, marketing director, Polestar Group; Darren Coxon, Commercial director, Pensord

Thurs 12.00pm  DIGITAL EDITIONS vs INTERACTIVE MAGAZINES
And, more to the point, what are digi-editions supposed to do anyway? The technology is getting smarter, but in the face of received wisdom about the nature of readability on the web, how do they contribute positively to your brand – and to the reader experience?

SPEAKERS: Dominic Duffy, Ceros: Mike Barrett, Compound Media; Peter Houston, Editorial director, Advanstar Communications; Daryl Rayner, MD, Exact Editions; Nathan Parrett, MD, Pagesuite; Chair: Graham Duffill, Digital Publishing Company

Thurs 1.00pm  THE BIG DEBATE: THE FUTURE OF PRINT
The chief executives of two of Britain's biggest printers, together with distinguished consultants and commentators, discuss the challenges and opportunities facing the print industry as publishing nails its colours firmly to the digital mast. The technologies, the environment, the ideas and the new directions all come under scrutiny.

SPEAKERS: Paul Utting, CEO, Wyndeham Group; Barry Hibbert, CEO, Polestar Group;  Alice Beattie, Alice Beattie Consultancy, former manufacturing director, NatMags; Wanja Sören Oberhof, General Director, niiu;  Chair: Jo Francis, executive editor, PrintWeek

Thurs 2.00pm  E-PROCUREMENT: HELP OR HINDRANCE?
The practicalities and best ways of using e-procurement, with a look at some of the more controversial aspects, as well as the obvious upsides.  How can e-procurement reduce costs? How might it impact on your supplier relationships? When can e-procurement go wrong? Are traditional procurement methods still valid in today’s markets?

SPEAKERS: Matthew Parker, Print & Procurement; Robert Dark, Purchasing Manager, Future Publishing; Stephan Seijger, European Support and Account Manager, IASTA Software; Carrick Wilkie, sales & marketing director, Cambrian Printers

Thurs 3.00pm  IPHONE MANIA – DEVICE DRIVES CONTENT
We make no apology for this ‘device-specific’ session, since the iPhone’s unique DIY app-developer idea gives it unprecedented importance in content distribution – or publishing, as it used to be known. A tantalising glimpse of what publishers are doing already or have up their sleeves, and a discussion about how content itself is influenced by its medium.

SPEAKERS: Shaun Barriball, MD, Mobile IQ; Wendy Zingher, VP Sales and Marketing, Texterity; Ben Edwards, Pagesuite; Mark Stubbs, Pixel Mags

Thurs 4.00pm  THE NEWSWALL: VISUALISING THE NEWS
Free content, paid content, commoditisation of content... as the definition and function of content itself come under scrutiny, the Independent's Newswall presents a new way for users to consume, interact and engage with it. The innovation also represents, we need hardly add, new revenue streams for publishers hungry for new business models in the digital space.

SPEAKER: Andrew Lyons, Commercial director, UltraKnowledge. Video contribution from publisher of The Independent to be confirmed

Publishing Management Stream

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WEDNESDAY 24 FEBRUARY

Wed 10.45am   HEAD TO HEAD INTERVIEW - Paul Keenan, Chief Executive of Bauer Media      
One of the most powerful industry leaders in UK magazines - Paul Keenan, Chief Executive of Bauer UK – takes the stage for one of Publishing Expo's popular head to head interviews, conducted by former Media Week editor Steve Barrett.  More information          

Wed 11.45am   DIGITAL AND PRINT GO HAPPILY HAND IN HAND
A world first! InterTi GmbH in Berlin is the first company to publish a printed individualised newspaper, niiu. The reader specifies a combination of content from existing newspapers and the internet and the papers are printed on a digital press and delivered to the subscriber by 8.00am. Find out how it's done.

SPEAKERS: Paul Krisson, Graphic Arts Programme Manager, Océ: Wanja Sören Oberhof, General Director, niiu

Wed 12.45pm  WHAT MAKES A SUCCESSFUL MULTI-MEDIA PUBLISHER?
It's one thing to have a strategy; it's another to deliver it. Why is delivering strategy hard, how can publishers change their companies to make it easier, and what are the organisational and cultural characteristics that separate successful multi-media publishers from the rest?

SPEAKERS: Tom Turcan, Runcat Consulting; Charlie Marshall, Ingenious Consulting; Jim Lee, Business Development Director, What Car?, Autocar, PistonHeads.com, evecars.com; David King, MD, Ashdown Broadcasting

Wed 1.45pm  CHANGE MANAGEMENT – IT SOLUTIONS FOR HUMANS
Publishers looking at new technology often ask: ‘How many features?’ But CCI Magazine’s new approach focuses on the ability of inhouse users to change. They have to overcome ‘taking on’ the new technologies, and change with the product. If human change doesn’t keep pace with technological, the project is at risk. One of northern Europe’s largest publishing groups has found the ability to make deep laid organisational change with this approach, which acts as a key part of its strategy to keep its leading position in Scandinavian publishing.

SPEAKERS: Søren Rehné, President, CCI Magazine; Leif Jonasson, Editor in Chief and Global Project Manager, Flow-IT, Bonnier Publications

Wed 2.45pm   THE BIG DEBATE: PAID FOR CONTENT
The big hitters hammer it out – what content will readers pay for? And  how can it be made to work? If it’s web-based news, the technical challenges are as great as the ‘attititudinal’ ones. If it isn’t, the issues are entirely separate; brand and relationships are key.

SPEAKERS: Jamie Walters, Digital Director, MetroUK; Ben Greenish, MD, The Spectator; Tom Turcan, Runcat Consulting; Andrew Lyons, Ultra Knowledge

Wed 3.45pm   DIGITAL DREAMS: MESSAGE FROM THE MUSIC INDUSTRY 
Digital recording and distribution of ‘product’ hit the music industry in a much more pronounced and painful way than has been the case in publishing – but it isn’t over yet. With the latest developments in mobile content, publishers are getting jittery over ‘end-to-end’ control of their product and their (or their contributors’) Intellectual Property. What can we learn from music?

SPEAKERS: Will Page, Chief Economist, PRS for Music; Chris Gunter, MD, G3IT; Crispin Evans, director, Music Publishers' Association and Cote Basque Music Publishing; Emmanuel LeGrand, consultant; former editor, Impact (Music Publishers' Association) and Billboard

THURSDAY 25 FEBRUARY

Thurs 10.45am TWITTER (AND OTHER SOCIAL MEDIA) FOR DUMMIES
Twitter is currently the latest ‘social media’ phenomenon having (arguably) a big impact on publishing – but when will it be something else? How can publishers develop a sensible strategy to make use of these fast moving digital phenomena? Some (including one of our panellists) say Twitter isn't even a social medium.

SPEAKERS: Dan Martin, editor, BusinessZone.co.uk (the UK's '10th most influential Tweeter') : Ian Bissell, B2B online strategy consultant, former e-business and information director, Reed Exhibitions and Emap; Matt Rhodes, director of client services, Fresh Networks; Vivien Sandt, emerging media specialist, formerly BBC Monitoring

Thurs 11.45am  MERGERS AND ACQUISITIONS – 10 EASY STEPS
You’ve got so far, now you can expand – or sell. Practical advice, tips, hints and secrets for a successful purchase or sale of a small or medium sized publishing company.

SPEAKER: Mark Bishop, founding partner, Mark Bishop Associates

Thur 12.45pm   GETTING AND SPENDING – A PUBLISHING ROLE ANALYSIS
Traditionally, the ad people make the money and the ed people (including designers) spend it. But new research into just exactly which roles deliver value in today’s publishing houses may change this perception.

SPEAKER: Jon Barrett, Publishing Research Laboratories

Thur 1.45pm   THE BIG DEBATE: THE FUTURE OF PUBLISHING
Debates don’t get much bigger than this. Where are we going, and is it in the same direction as the money? How will ‘traditional’ publishing settle down to include the digital space, and what’s round the corner in that peculiarly interesting neck of the woods? Publishing Expo is delighted to  welcome three UK heavyweights from newspapers and magazines both specialist and consumer, to set the world to rights.

SPEAKERS: Tim Brooks, MD, Guardian News & Media; Stevie Spring, Chief executive, Future plc; James Hanbury, Group MD, Incisive Media; Chair: Jim Bilton, Wessenden Marketing

Thurs 2.45pm  PAID OR FREE, CONTENT IS REDEFINED
Specialist media and publications with strong reader loyalty have no problem about readers paying for content. Or do they? Even if it’s that simple, there are still multiple models to choose from. Which leads us to the whole knotty issue of how content itself is defined, created, managed, sold and distributed. Don’t miss this one – it’s the very heart of the matter.

SPEAKERS: Carolyn Morgan, Penmaen Media; Neil Thackray, digital business media consultant, former MD, Quantum, Nexus, Miller Freeman; Ian Bissell, B2B online strategy consultant, former e-business and information director, Reed Exhibitions and Emap; Gideon Lichfield, Deputy editor, The Economist online.
Chair: Aidan Walker, Director of Seminar Programme, Publishing Expo

Thur 3.45pm   HEAD TO HEAD INTERVIEW - Nicholas Coleridge, MD, Condé Nast Publications UK and Vice-President, Condé Nast International  
One of the most respected and iconic industry leaders in UK publishing – Nicholas Coleridge, the Managing Director of Condé Nast Publications UK and Vice-President of Condé Nast International – submits to Publishing Expo's popular head to head interview, conducted by former Media Week editor Steve Barrett.  More information

                                                                                                                                                                      Nicholas Coleridge photo by Felix Clay

Please note the seminar programme is subject to change and will be constantly updated so keep checking the website for updates
CLICK FOR AN OVERVIEW BY DAY OF THE SEMINARS