Seminar Sessions - at a glance
WEDNESDAY 24TH
Wed 10.30 How To Generate New Subscriptions
Wed 10.45 Head to Head Interview - Paul Keenan, Chief Executive, Bauer Media
Wed 11.00 Shortlist to Stylist
Wed 11.30 The Changing World of CRM
Wed 11.45 Digital and Print go Happily Hand in Hand
Wed 12.00 Rich Content – If it isn’t Moving, It isn’t Working
Wed 12.30 Independent Publisher Networks - from 155k to 850k at a stroke
Wed 12.45 What Makes A Successful Multi-Media Publisher?
Wed 13.00 The Cloud and Publishing Business Process
Wed 13.30 Mapping The New Customer Journey
Wed 13.45 Change Management – IT Solutions For Humans
Wed 14.00 The Big Debate: Just Keep Taking the Tablets
Wed 14.30 New Audience Strategies
Wed 14.45 The Big Debate: Paid for Content
Wed 15.00 Futureproof! The 5 Golden Rules to Successful Multi-Channel Content
Wed 15.30 Case Study: Offline Success in an Online Market
Wed 15.45 Digital Dreams: Message from the Music Industry
Wed 16.00 What now for Paper? Very Green, Very Special
THURSDAY 25TH Thur 10.30 How To Maximise Subscription Renewals Thur 10.45 Twitter (And Other Social Media) for Dummies Thur 11.00 How To Tender for Print Thur 11.30 Digital Magazines - Unlocking the Revenue Thur 11.45 Mergers and Acquisitions – 10 Easy Steps Thur 12.00 Digital Editions vs Interactive Magazines Thur 12.30 Marketing Via Social Networks Thur 12.45 Getting and Spending – A Role Analysis Thur 13.00 The Big Debate: The Future of Print Thur 13.30 The Big Debate: Innovations in Distribution Thur 13.45 The Big Debate: The Future of Publishing Thur 14.00 E-Procurement: Help or Hindrance? Thur 14.30 Newsstand Circulation Planning: Small is - or can be - Beautiful Thur 14.45 Paid or Free, Content is Redefined Thur 15.00 Iphone Mania – Device Drives Content Thur 15.30 Personal Data - The Oxygen of Circulation Marketing Thur 15.45 Head to Head Interview - Nicholas Coleridge, MD Conde Nast Publications UK Thur 16.00 The Newswall: Visualising the News
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PLEASE NOTE THIS PROGRAMME IS SUBJECT TO CHANGE AND PLEASE CHECK REGULARLY FOR UPDATES










