*The 2010 programme will be available later this year.

Publishing Expo Seminar Programme 2009

Whether you are looking to get maximum benefit from over-stretched budgets, need to know what the latest technologies can offer you, or just want to immerse yourself in everything our rapidly evolving industry has to offer, the Publishing Expo seminar programme has been designed to bring you the practical ideas, tips and inspiration to enable you to compete more effectively in your markets! With 40 sessions from many of the industry's most innovative practitioners, we've tried to provide something for everyone. And it's all free of charge!
Inevitably there will be some alterations to such a large programme, so please check back regularly for any changes.

WEDNESDAY 11 FEBRUARY 2009

Theatre A: Publishing Management

Sponsored by:                                                      

11.00: TIM BROOKS - THE FUTURE OF THE NEWSPAPER

A one to one with the managing director of Guardian News and Media. The burning question – what lies ahead for newspapers?
Speakers: Tim Brooks, MD, Guardian News and Media; Steve Barrett, editor, MediaWeek

12.00: MANAGE YOUR PAPER AND PROSPER

Like to save £500,000 per annum or more on paper?  It represents 50 per cent or more of a magazine’s production costs, so impending price increases could bring companies down. £1,000 per tonne is not far off – be prepared!
Speakers: John L. Stevens, JSA Consultants Ltd; Joyce Huie, Huie Associates

13.00: CUT COSTS – BE CONTENT RICH AND DELIVERY SMART

The ‘single use’ model for content ceases to make sense as publishing becomes a matter of multiple ‘delivery platforms’. Acquire the ability to exploit your editorial up to six or seven times over!
Speaker: John Barnes, Managing Director, Digital Strategy and Development UK & Asia, Incisive Media

14.00: MORE REVENUE WITH ACCESSIBLE NEWSPAPER ARCHIVES

The quirky charm of reading facsimile accounts of the victories at Trafalgar or Waterloo comes to your computer desktop. Bound volumes of magazines and journals can now be searched at will by subscribers. Are digital archives a magic way to make money out of old content? We discuss with three major newspapers who have made their archives public.
Speakers: Olivia Ralston, Times Online: Torsten de Riese, The Guardian; Liz Percy-Robb, The Scotsman Publications; Graham Duffill, Digital Publishing Company

15.00: NEWSPAPER CASE STUDY: COLOUR CODE

Fujifilm’s XMF C-Fit image enhancement software automatically corrects colour and exposure problems and performs colour conversions to maximise print quality. It has transformed The Guardian’s picture production workflow, saving time and money.
Speaker: Dave Kirwan, Head of Colour Reproduction, The Guardian; Graham Leeson, Marketing manager, Fujifilm Graphic Systems

Theatre B: Print and Production Solutions

Sponsored by:                                 

11.15: BEAT THE CRUNCH WITH WEB BASED FLATPLANNING

While the Credit Crunch squeezes publishers’ IT budgets, you can adopt a new generation of web-hosted business applications - most of all flatplanning - with benefits including zero-risk trials, no upfront cost and pay-as-you-go pricing.
Speakers: Jon Barrett, Managing Director, Publi shing Research Laboratories Ltd. Paul Crabtree, Group Marketing Director, Fresh Media Group; others TBC

12.15: THE DIGITAL NEWSSTAND – LESSON FROM AMERICA

The US market is ahead of us when it comes to maximising the revenue opportunities for digital editions, both in copy sales and ads. We look at the way they do it over there and explore how it would work over here.
Speaker: Al exandra Salomon, Vice President, International Marketing, Zinio Global LLC 

13.15: NEVER MIND DIGI EDITIONS, IT’S ALL ON YOUR PHONE

Insights into what’s happening in the ‘content to mobile’ sector, what’s round the corner, and what are the implications for the publishing process.
Speakers: Paul Cox, chief technology officer, Roundpoint; Joe Leech, CX Partners 

14.15: FROM GREEN PAPER TO RED LINE – DOES THE CREDIT CRUNCH KILL ECO CRED?

How easy is it to stay true to your new environmental standards when the market is affected by rising paper costs and a supply squeeze?
Speaker: John Sanderson, Director, Regional Environmental Affairs (UK), UPM Kymmene; Peter Sommerville, Marketing Director, Denmaur plc. Chair: Julian Townsend, Denmaur plc

15.15: IMPROVE PUBLISHING EFFICIENCY AND CAPABILITY FROM AUTHOR TO READER

Case study: Authors and editors, especially of reports and business documents aimed at a variety of formats and media, are plagued with having to laboriously edit and re-edit for each output. KeyNote’s XML-based system, developed by Mekon, changes all that, allowing maximum flexibility to make the creation and management of multi-use documents more powerful, more accessible and more controllable.
Speakers: Mark Poston, Mekon Ltd: James Donovan, MD, Key Note Ltd

Theatre C: Marketing, Distribution and Circulation

 

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10.45: PROFILE – THE DIGITAL MAGAZINE READER

Not a technical device but a real person – or, more accurately, millions of them. We present the latest research on the habits and behaviour of digital edition readers.
Speaker: Cimarron Buser, Texterity

11.45: USE YOUR FULFILMENT DATA ACCURATELY, SELL MORE SUBSCRIPTIONS

Wise words from the acknowledged industry expert on how to manage your existing data and exploit it to the full in getting – and keeping – new subscribers.
Speaker: Alan Weaver, Alan Weaver Associates

12.45: SINGLE CUSTOMER VIEW – KNOW YOUR AUDIENCE, INTIMATELY

How to achieve the CRM ‘holy grail’ of one single view of your individual customer, gathered from a wide range of sources – and how to use it once you’ve got it.
Speakers: Debbie Stenning, Database Vision; Jenny Moseley, Jenny Moseley Marketing

13.45: NEWSSTAND AND CIRCULATION PLANNING

It’s all in the planning, and no one knows that better than COMAG. We present a session designed more for the small publisher, detailing the key issues and points to remember when planning your attack on the retail market.
Speakers: Hazel Isaacs, Business Development Director, COMAG; Heath Greenway, Divisional Director, Comag Specialist Division

14.45: WHERE – AND WHY – DO THEY GO? IN SEARCH OF THE LOST SUBSCRIBER

As the credit crunch bites, renewals are increasingly the focus of senior management scrutiny. Yet there is still poor understanding of exactly why subscribers lapse. Root Cause Analysis is a radical new way to unearth the secrets to improved renewal performance.
Speaker: Anthony Ray, StingRay Research

Theatre D: Creative & Branding Forum @ Publishing Expo

11.30: HOW TO DESIGN ON A MOVING PLATFORM

From print, to digital, to multi-channel; editors become curators or 'content managers' and art directors become 'experience directors'. What implications do current and future technologies have for communications brands?
Speaker: Paul Kurzeja, Creative Director, Redwood Group

12.30: LITTLE WHITE LIES

09 is 'The Year of the Indie', according to the editor and ‘designing publisher’ of Little White Lies, the Magazine Design Award-winning movie magazine that cares not a fig for celebrity. In an ocean of half-honest, PR driven drivel, a caustic but creative critical voice is highly noticeable. LWL may well be evidence that the future of print lies in individually conceived, independently published, good quality content.
Speakers: Danny  Miller, publisher; Matt Bochenski, editor, Little White Lies

13.30: THE EYES HAVE IT

The vision for EYE magazine, and the road to creative and commercial independence.
Speakers: John L Walters, editor; Simon Esterson, art director, EYE magazine

14.30: ART TO ED – THE OTHER SIDE OF THE FENCE

What happens when art directors become editors? Andy Cowles, editorial development director at IPC, Paul Kurzeja, creative director of the Redwood Group, and Tony Chambers, ex-art director, now award-winning editor-in-chief, of Wallpaper*, discuss the tension between the roles and how digital media means yet more change.
Speakers: Andy Cowles, IPC; Paul Kurzeja, Redwood Group; Tony Chambers, editor-in-chief, Wallpaper*  

 

15.30: WE KNOW YOUR BRAND BETTER THAN YOU DO

There is often tension between marketing departments and customer publishing experts, who arguably have a more accurate insight into the best way of communicating a brand’s character through print and web. But is that creative tension, we ask?
Speaker: Mike Poole, independent creative director

 

THURSDAY 12 FEBRUARY 2009

Theatre A: Publishing Management

Sponsored by:                                                       

11.00: SAVE MONEY, MAKE MONEY WITH DIGI EDITIONS

Digital editions attract because of low cost of entry and a wealth of available technology. But a product needs a service – and a strong business argument. What are the revenue opportunities for this fast-growing publishing platform?
Speakers: Ross Murphy, Pagesuite Ltd; Robin Page, CEO, Treasury Management International

12.00: A CROSS-MEDIA STRATEGY THAT ACTUALLY WORKS

Digital publisher Magicalia identified that print products can play an essential part in accelerating digital growth – providing that you acquire the right products in the right markets. Hear how print can profit from, and contribute, to digital value.
Speaker: Duncan Tickell, Managing Director of Publishing, Magicalia

13.00: FACE TO FACE: MIKE SOUTAR OF SHORTLIST

Four-colour quality free weeklies are tapping a readership – and hence advertisers – which other titles do not reach, claims  Mike Soutar, publisher of the award winning Shortlist. Don't miss this wide-ranging interview following Mike's colourful career; how did he get here?
Speakers: Mike Soutar, Chief Executive, Shortlist; Steve Barrett, editor, MediaWeek

14.00: SURVIVAL STRATEGIES IN A CHANGING MARKET

Print runs will move inexorably dow nwards as readers use digital editions, newsy websites, and new sources of free information. New publishing business models will select from many options, of which ink on paper is but one.
Speakers: Dr Robert McCaffrey, Director, PRo Publications International; others TBC

15.00: DIGITAL EDITIONS – STOPGAP OR SOLUTION?

Love them or hate them, digital editions are here to stay – or are they? Our expert panel debates whether the cheapest and easiest form of putting your publication on the web is now an essential part of any publisher's serious digital strategy – or a distraction.
Speakers: Robin Booth, Publishing Director, Business Technology Group, Incisive Media; Graeme Gourlay, Managing Director, Circle Publishing; Graham Duffill, Managing Director, Digital Publishing Company; A.N. Other TBC

Theatre B: Print and Production Solutions

Sponsored by:                                

11.15: SURVIVING RISING PAPER COSTS – TIME TO GET RADICAL!

Failing manufacturers, curbed production capacity and rising prices make it look pretty bleak for paper. What can publishers do to weather the storm?
Speaker: Richard Hunt, Manufacturing Director, Emap; Julian Townsend, Denmaur plc. Chair: Peter Sommerville, marketing director, Denmaur plc

12.15: MONEY TOO TIGHT TO MENTION? IS ALL-ONLINE THE WAY?

Few - very few - publishers have done the Full Monty and gone wholly from print’n’paper to online, saving themselves a fortune. Case study; a 30-year old journal in the graduate recruitment market.
Speakers: Michael Biggerstaff, CEO, Nxtbook Media; Allan Brown, Sales Director, Graduate Prospects

13.15: CASE STUDY: NEWSPAPER AD PRODUCTION OFFSHORE

The ins and outs of running your ad production systems from far – very far – away. Are cost savings the only upside?
Speakers: Mary Evans, former CFO, San Jose Mercury News, California; Robert Berkeley, Express KCS

14.15: CHALLENGE YOUR PROCESSES, REDUCE YOUR COSTS

Concerned about how to further reduce costs?  Anxious that you may not be able to reduce targets through price negotiation?  Changes to the supply chain can provide additional savings.
Speakers: Matthew Parker, Director, Print & Procurement Ltd; Others TBC

15.15: OUTSOURCING:  BETTER PRICE, BETTER SERVICE – WORSE NEWSPAPERS?

Controversially, outsourcing companies now offer design, layout, subbing and even writing offshore. As the role of the sub-editor comes under increasing threat and you can buy 1000 words from Bangalore for £3.50, who will protect quality journalism?
Speakers: Roy Greenslade, Guardian and and Evening Standard columnist and distinguished publishing industry commentator; Tony Watson, MD, the Press Association; Robert Berkeley, Express KCS;  Alastair Moxey, PF Publishing; Martin Cloake, media consultant and production journalist 

Theatre C: Marketing, distribution and circulation

 

Sponsored by:            

10.45: THE MISSING MILLIONS: HOW OPT-OUTS CAN RUIN YOUR ROI

Few companies regularly track their opt-out rates and appreciate the value of a name with permission to contact. Marketers can learn how to re-enliven their permissions on their database and cash in on the asset within.
Speakers: Jenny Moseley and Rosemary Smith, Opt-4

11.45: CUSTOMER SEGMENTATION IN PRACTICE
Looking at your readers in a different way can transform a publication. But what to do and how to do it? Introducing research techniques that make publishers think differently about their markets.
Speaker: Anthony Ray, Stingray Research

12.45: CHOOSING AND USING FULFILMENT BUREAUX AND INHOUSE SYSTEMS

From the publisher of ‘The UK Subscription Fulfilment Report’, a no-holds barred session on making the choice that suits your business.
Speaker: Alan Weaver, Alan Weaver Associates

13.45: 'SUBSCRIPTION MARKETING’ OUT, ‘AUDIENCE DEVELOPMENT’ IN

Do e-tools really, effectively, gain print users? And vice versa? Marketing and circulation professionals get to grips with new ways of reaching – and understanding - potential and actual readers.
Speakers: Stefan Elliott, Six Serving Men; Jenny Moseley, Jenny Moseley Marketing

14.45: FROM 0–100,000 READERS AT A STROKE

Learn the secrets of successful digital launches with case studies from leading publishers. Understand the critical role email marketing plays in acquiring online readers, and hear top tips on what NOT to do. Avoid those costly data management errors.
Speakers: Steve Kemish, Strategy Director, Adestra; others TBC

Theatre D: Creative & Branding Forum @ Publishing Expo

11.30: A SKATE MAG WITH HAND DRAWN TYPE? BEG PARDON?

Matt Ward, the young art director of Kingpin Europa, the skateboard magazine like no other, has created its unique style with multi-layered hand drawn typography

12.30: SPEAKING IN VISUAL TONGUES

Creative directors Angus Hyland and Domenic Lippa, both distinguished Pentagram partners, pick out directions from the route map for branding in a 'new age of craft'

13.30: SILK PURSES, SOW’S EARS AND IGNORING THE MAGAZINE RULES

A talent for the times: Matt Willey, award-winning creative  director of Studio 8, finds himself subverting the normal editorial  and creative processes to make exceptional magazines and designs of great beauty with little or no money

14.30: IMAGE CONSCIENTIOUS

The editorial and branding work of Paul Davis, one of the UK's best known image makers, is marked by a pin-sharp observational intelligence, a sublime marriage of hand-drawn script and naïf illustrative technique, and jokes whose impact derives from slow burning anger.  Ignore at your peril

15.30: PICTURE PERFECT
Print - including newspapers - is evolving to take a new role in our lives. As print increasingly conveys substance, style and a quality experience, the importance of creativity, design and visual media is growing. Central to this greatly refined experience is the power of pictures.
Speakers: Chris Barwick, Corbis; others TBC